[ Casestudy]
Beyond the Microscope: How Deliverydevs Engineered a 400% Technical SEO Turnaround
From Market Gap to Full-Stack Product
End-to-End Design, Development
& AI Integration
Region: United Kingdom
CLIENT
Bay Biosciences
Sector
Biotechnology
Scope
Technical SEO audit
Architecture, Core Web Vitals and schema
services
SEO Technical Audit
Contents
Copy link
01
The challenge
Bay BioSciences supplies high-quality human bio-specimens to researchers worldwide, and the obstacle was never the quality of the content — it was the delivery system. Legacy technical debt sat between their laboratory expertise and the global researchers searching for them: a clogged pipeline rather than a thin one.
Key issues identified
- Crawl inefficiency: search engine bots were getting lost in redirect loops and orphan pages.
- Indexation gaps: critical product pages for bio-specimens were discovered but not currently indexed.
- Performance drag: heavy, unoptimized assets left the page health score below 50.
- Structured data absence: with no schema markup, Google could not tell a research article from a product listing.
02
What we did
We treated the technical audit like a scientific protocol — precise, data-driven and exhaustive. The site architecture was overhauled to hold a three-click rule, with every page reachable within three clicks of the homepage; broken 404 links were mapped and given 301 redirects so link equity survived; and the sitemap and robots.txt were reconfigured to prioritize high-value commercial pages over administrative backend URLs.
The content was never the problem. The delivery system was.
On the audit
03
The toolkit
Three fronts carried the work, each against a named part of the problem.
Structural DNA repair
Site architecture rebuilt to a three-click rule, 404s mapped to 301 redirects to preserve link equity, and the sitemap and robots.txt reconfigured so high-value commercial pages outrank administrative URLs in the crawl.
Core Web Vitals optimization
Image compression and WebP conversion cut page weight by 65%, and script deferral held Interaction to Next Paint under 200ms so the experience stays seamless for a researcher.
Advanced bio-schema deployment
Custom JSON-LD schema written for the life sciences niche, so search engines can read the context of bio-specimens, clinical data and laboratory services — which is what produced the rich snippet enhancements in the results pages.
Technical SEO audit
Great science deserves to be found.
We turned Bay Biosciences’ visibility around by 400% — tell us about your site.
04
Results
Three months after the audit the SEO health score had risen from 48% to 94%, organic impressions from 12,000 a month to 55,000, indexed product pages from 210 to more than 840, and the average page load had fallen from 4.8 seconds to 1.2. Aligning the technical infrastructure with modern search requirements turned a static digital asset into a high-performance lead generation engine, and Bay BioSciences now stands as a digital authority in the bio-specimen niche.
05
Conclusion
The technical audit was not really about fixing errors; it was about building a foundation that could scale with the complexity of the biotech industry. In the world of SEO, technical precision is the catalyst for growth — and here it did not just move the needle, it changed the dial.
Discovered but not indexed?
Send us the domain and an engineer will come back with what is blocking the crawl.
